TikTok is introducing a new feature that allows them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This initiative comes as the company announced that it now features over 1 bn content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a full-scale launch. This development comes amid a increase in content created by AI, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing video streams on another major platform only show content made by AI. A significant portion of this material is deemed mass-produced AI material, a label for poor-quality, mass-produced content that is often illogical or dreamlike.
Our research shows that many people enjoy content made with AI tools, ranging from digital art to science explainers, and we want to give people the option to see more or less of that, depending on their own likes,” said a company executive.
AI on the Platform
The platform announced that there are now 1.3 billion videos on its service labeled as artificially created. In total, more than 100 million pieces of content are added to the service each day, making AI-generated material a minor percentage of its total content library.
Customizing Your Feed
Members will be capable of reduce or increase the amount of AI-generated videos they watch by opening the topic control setting in the application and selecting “AI-generated content”. Further subjects that currently be modified under the setting include politics, fashion, beauty, and dance.
Content Labeling and Policies
TikTok’s policies require users to identify “realistic” AI-generated content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any believable AI video that is without a tag can be removed under its user guidelines.
Furthermore, the service will henceforth add an artificially created tag to content created with its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This measure is aimed to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The platform is furthermore introducing a two million dollar AI literacy fund for specialists and institutions to develop learning resources about ethical AI use. This initiative will assist charitable organizations specializing in training programming and robotics.
Content Safety Approach
The platform has defended its moderation strategy, during discussion over plans to cut jobs for hundreds of review team members in the United Kingdom. TikTok is set to eliminate a significant number of roles in its content moderation team in its British office, with labor groups and digital protection specialists raising concerns that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but AI can shield workers by eliminating the most harmful content before it is viewed by humans. The platform announced a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
